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At L’atou, our journey began alongside Anne-Sophie, the creative force behind this contemporary concept store in Leuven, Belgium. Anne-Sophie approached us with a simple yet compelling request: to craft a visual identity that would resonate with the name L’atou. Our collaboration extended beyond logo design to encompass brand identity, packaging, and web development.


Did you know that the name “L’atou” derives from the French word “un atous,” which means “a charm” or “an asset”? Anne-Sophie’s choice of name reflects her commitment to curating a store filled with charming and valuable finds. It’s a testament to the unique and elegant treasures that await you within L’atou’s doors.

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